Nike Swim Campaign | video | social | digital | ecomm | POS
It’s taken millions of years of volcanic activity to shape the rock canyons and slot crevices surrounding Lake Powell, Utah. For me it was an obvious choice after we came up with the “ignite” theme for Nike Swim. The lake super-charged the adventurous and explorative nature of swim in the stories we wanted to share, and provided an awe-inspiring backdrop for the product color palette.
My favorite part of this campaign was overcoming the challenges of location. Shooting at Lake Powell was a logistics maze with a flotilla of boats, divers, and seven fearless models, but proved to be one of my favorite and most exhilarating shoots to direct.
Photo | Jeff Dey
Production | Barbara Sagami
Studio photo | Melina Deya
Studio production | Danielle Ondarza-Cipriani
Savane Sportswear Campaign | video | social | digital | GIF | POS
The objective of this campaign was to tell a story of Savane pants in a way that surprised and informed. Unique perspectives surprised the viewer by flipping the idea of backdrop and floor in a way that brought the viewers eyes down to the pants.
Comfort, stretch, and versatility were key to the informative story. Movement was critical, a relaxed and informal energy came through from the talent, and floor panel images based on weekend and business travel, city life, and energy were created to show the versatility of the product.
Photo | Melina Deya
Production | Danielle Ondarza-Cipriani
Nike Swim Campaign | digital | social | video | web | ecomm | copy | POS | product partnership
One of my most complex campaigns from planning to directing. We were in the air, the sea, the pool and everywhere in between. In boats, jeeps, and on sand and lava so hot that it melted my shoes.
The sport shoot in Hawaii was three days of heaven, when rigorous planning and detailed preparation paid off and the campaign came alive in expression and motion. Stories were divided between men’s and women’s product, and then by actions based on the “Escape to Water” theme we developed. “Free to Dive”, “Journey to Water”, “Stand Up, Head Out” and “Free from Gravity” provided the framework for storyboards, actions, locations and casting.
My favorite part was getting to shoot in and under the ocean. It was everything that excites me about athletic photography - the speed, the motion, the ability to capture moments of awe and inspiration… but through the otherworldly filter of liquid air.
Photo/video | Marcus Swanson
Production | Joshua Shambaugh
Gotcha Sportswear Campaign | POS | retail | web
How do you give an iconic brand like Gotcha a burst of new life? I went for color, distinctive graphics, location, and the casting of authentic skate talent.
Pops of color from the images played into the dots and stripe graphics of retail signage. The energy and skate authenticity of Venice Beach was captured in the images, and the website was given new life through a quirky and irreverent approach.
Photo | Ashley Barett
Production | Barbara Sagami
Rafaella Sportswear Campaign | digital | influencer | web | video | social | POS | copy
Photo | Melina Deya
Production | Danielle Ondarza-Cipriani
Nike Performance Swim Campaign | video | digital | web | social | POS | catalog
Photo | Patrik Giardino
Production | Barbara Sagami
Digital effects | Locus Interactive
Nike Swim Campaign | digital | video | web | ecomm | POS | athlete sponsorship
Photo/video | Patrik Giardino
Production | Barbara Sagami
Perry Ellis Ecomm Campaign | digital | ecomm
Photo | Melina Deya
Production | Danielle Ondarza-Cipriani
Jantzen Campaign | video | POS | print
The light, the setting in Malibu, the team and the talent… not much could have been better on this shoot.
Photo | Yu Tsai
Video | Aurelien Levitan
In-house Creative Direction | branding | video | print | logos | meetings | trade shows
An in-house studio has the ability to nurture the design aesthetic of an entire organization, and to raise levels of design appreciation through leadership with management and key departments. This can be challenging, but equally rewarding especially if you’re able to foster growth and leadership in your graphic design team.
Art direction | Jenny Batista
Graphic design | Franco Nieri
Rafaella Campaign | digital | web | video | POS | copy
Besides the beauty of the talent, the lighting, and the location, what I remember most about this shoot was the cold temperature outside! We did everything we could to make this Fall shoot seem warm and welcoming… and I think it worked!
Photo | Melina Deya
Production | Danielle Ondarza-Cipriani
Nike Swim Campaign | product launch | digital | video | web | social | POS
Photo | Patrik Giardino
Production | Barbara Sagami
Website | Locus Interactive
Nike Swim Campaign | digital | web | social | POS
Photo | Jeff Dey
Production | Barbara Sagami
Original Penguin Ecomm Campaign | web | ecomm
Photo | Melina Deya
Production | Danielle Ondarza-Cipriani
Jag Campaign | print | video | POS
Photo | Jeff Olson
Video | Aurelien Levitan
Original Khaki Co. Product Launch | branding | video | web | logo development | ecomm
Photo | Melina Deya
Production | Danielle Ondarza-Cipriani
Laundry by Shelli Segal Campaign | digital | video | social | POS | print | catalog
Photo | Jeff Olson
Production | Barbara Sagami
Nike Swim Campaign | web | video | social | catalog | POS
Photo | Patrik Giardino
Production | Barbara Sagami
Savane Sportswear Campaign | digital | video | social | POS | copy
Photo | Todd Norwood
Production | Danielle Ondarza-Cipriani
Savane Product Launch | digital | video | POS | retail | copy
Anchor Blue Brand Launch | identity | logo development | video | showroom
Savane Sportswear Campaign | digital | web | mobile | POS
Photo | Todd Norwood
Tahoe River Outfitters Product Launch | branding | video | logo development | product
Photo | Jason Mashie
Jantzen Campaign | web | video | social | POS
Photo | Jeff Olson
Production | Barbara Sagami
Original Penguin Ecomm Campaign | ecomm | website
Photo | Melina Deya
Production | Danielle Ondarza-Cipriani
Fresh Paint Product Concept | video | branding
Rafaella Campaign | digital | video | social | web | influencer | POS
Photo | Melina Deya
Production | Danielle Ondarza-Cipriani
Nike Swim Campaign | product launch | digital | video | web | mobile
Photo | Patrik Giardino
Production | Barbara Sagami
Website | Locus Interactive
Video | Patrik Giardino/Locus Interactive
Nike Swim Campaign | athlete sponsorship
Photo | Patrik Giardino
Production | Barbara Sagami
Rafaella Social Media Campaign | influencer | web | GIF
Photo | Melina Deya
Production | Danielle Ondarza-Cipriani
Graphic design | Franco Nieri
Harper + Liv Campaign | branding | digital | web | POS
Photo | Melina Deya
Production | Danielle Ondarza-Cipriani
Graphic design | Jenny Batista
Nike Swim Campaign | web | social | digital | POS
Photo | Patrik Giardino
Production | Barbara Sagami
Website | Locus Interactive
Original Penguin Ecomm Campaign | ecomm | web
Photo | Melina Deya
Production | Danielle Ondarza-Cipriani
Nike Swim Campaign | digital | catalog | web | social | POS
Photo | Patrik Giardino
Production | Barbara Sagami
Graphic design | Jenny Batista
Perry Ellis Ecomm Campaign | digital | ecomm
Photo | Melina Deya
Production | Danielle Ondarza-Cipriani
Jantzen Campaign | video | web
Photo | Melina Deya
Art direction | Jenny Batista
Production | Danielle Ondarza-Cipriani
