Savane Sportswear Campaign | video | social | digital | GIF | POS
The objective of this campaign was to tell a story of Savane pants in a way that surprised and informed. Unique perspectives surprised the viewer by flipping the idea of backdrop and floor in a way that brought the viewers eyes down to the pants.
Comfort, stretch, and versatility were key to the informative story. Movement was critical, a relaxed and informal energy came through from the talent, and floor panel images based on weekend and business travel, city life, and energy were created to show the versatility of the product.
Photo | Melina Deya
Production | Danielle Ondarza-Cipriani