Nike Swim Campaign | video | social | digital | ecomm | POS
It’s taken millions of years of volcanic activity to shape the rock canyons and slot crevices surrounding Lake Powell, Utah. For me it was an obvious choice after we came up with the “ignite” theme for Nike Swim. The lake super-charged the adventurous and explorative nature of swim in the stories we wanted to share, and provided an awe-inspiring backdrop for the product color palette.
My favorite part of this campaign was overcoming the challenges of location. Shooting at Lake Powell was a logistics maze with a flotilla of boats, divers, and seven fearless models, but proved to be one of my favorite and most exhilarating shoots to direct.
Photo | Jeff Dey
Production | Barbara Sagami
Studio photo | Melina Deya
Studio production | Danielle Ondarza-Cipriani