Nike Swim Campaign | digital | social | video | web | ecomm | copy | POS | product partnership
One of my most complex campaigns from planning to directing. We were in the air, the sea, the pool and everywhere in between. In boats, jeeps, and on sand and lava so hot that it melted my shoes.
The sport shoot in Hawaii was three days of heaven, when rigorous planning and detailed preparation paid off and the campaign came alive in expression and motion. Stories were divided between men’s and women’s product, and then by actions based on the “Escape to Water” theme we developed. “Free to Dive”, “Journey to Water”, “Stand Up, Head Out” and “Free from Gravity” provided the framework for storyboards, actions, locations and casting.
My favorite part was getting to shoot in and under the ocean. It was everything that excites me about athletic photography - the speed, the motion, the ability to capture moments of awe and inspiration… but through the otherworldly filter of liquid air.
Photo/video | Marcus Swanson
Production | Joshua Shambaugh
