Gotcha Sportswear Campaign | POS | retail | web
How do you give an iconic brand like Gotcha a burst of new life? I went for color, distinctive graphics, location, and the casting of authentic skate talent.
Pops of color from the images played into the dots and stripe graphics of retail signage. The energy and skate authenticity of Venice Beach was captured in the images, and the website was given new life through a quirky and irreverent approach.
Photo | Ashley Barett
Production | Barbara Sagami